HMF Group invests in the future in a challenging 2025

“The result for 2025 is below our usual performance and does not meet our ambitions. However, it is in line with the plans we have set, as we have deliberately maintained investments in initiatives aimed at strengthening our business in the long term,” says Mikkel Winther Andersen, CEO of HMF Group.

“We are operating in a declining market characterised by significant fluctuations and a range of external factors. In that situation, it has been crucial for us to stay committed to the initiatives we believe in - including getting even closer to our customers. At the same time, we are seeing a positive development in order intake compared to the same period last year.”

Investments in growth and customer proximity

Throughout 2025, HMF has implemented several initiatives aimed at strengthening the Group’s position in the years to come.

An important step was the acquisition of the former distributor in Spain, strengthening HMF’s presence in a key market and bringing the company closer to its customers locally.

At the same time, HMF has expanded its product portfolio with the launch of, among other things, a new crane developed to meet customer needs and create new growth opportunities.

In addition, the company inaugurated its new Customer Experience Center in Galten in 2025, strengthening its customer-centric approach and bringing key functions closer to the customer.

Continued focus on financial robustness

Alongside these investments, HMF has continued its focused efforts to optimise capital employed in the business. This has strengthened the company’s financial robustness and created a solid foundation for strategic investments in development, products, and customer proximity.

“The work we have done in 2025 has strengthened our financial position and enables us to accelerate our initiatives and continue investing in the business,” says Mikkel Winther Andersen.

A stronger and more scalable organisation

In a market characterised by volatility, HMF has continued to focus on strengthening the organisation and increasing flexibility across the business. This work is aimed at enhancing the company’s scalability and making it better equipped to manage market fluctuations.

“We have used 2025 to strengthen the foundation for future growth. This means that today we stand with a stronger organisation and a better starting point for the years ahead,” says Mikkel Winther Andersen.

“We have confidence in our plan and remain firmly in control. Our focus is on being faster than the market and effectively navigating the fluctuations we face - thereby strengthening our position in the market in the years to come.”

For further information

Press contact Mia B. Sølvsten: pr@hmfcranes.com or +45 51 54 62 22.